In March 2021, the main reason for Indian customers to buy brand names was that trust was there for 30 percent of the customers. More than a quarter also quote that an assumption of higher quality is a major reason for them to purchase name brands. The least important reason quoted with a share of only a little less than 10 percent is the increased availability of name brands.
Share of reasons for choosing name brands in India in 2021
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Deloitte Digital. (May 7, 2021). Share of reasons for choosing name brands in India in 2021 [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1228602/india-share-of-reason-for-choosing-name-brands/
Deloitte Digital. "Share of reasons for choosing name brands in India in 2021." Chart. May 7, 2021. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1228602/india-share-of-reason-for-choosing-name-brands/
Deloitte Digital. (2021). Share of reasons for choosing name brands in India in 2021. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1228602/india-share-of-reason-for-choosing-name-brands/
Deloitte Digital. "Share of Reasons for Choosing Name Brands in India in 2021." Statista, Statista Inc., 7 May 2021, https://www.statista.com/statistics/1228602/india-share-of-reason-for-choosing-name-brands/
Deloitte Digital, Share of reasons for choosing name brands in India in 2021 Statista, https://www.statista.com/statistics/1228602/india-share-of-reason-for-choosing-name-brands/ (last visited June 15, 2024)
Share of reasons for choosing name brands in India in 2021 [Graph], Deloitte Digital, May 7, 2021. [Online]. Available: https://www.statista.com/statistics/1228602/india-share-of-reason-for-choosing-name-brands/